PRESS RELEASE: May 15th, 2012
The YMCA has gone ‘NATURAL’ offering true Total Fitness to their Members.
The YMCA is raising the bar in the Fitness Industry by introducing completely all-natural Whole-Food products at their NEW Juice Bar Cart in their state-of-the-art fitness facility located in New Orleans, Louisiana.
Michael Appe, Executive Director of the club is a pioneer in providing a true all-encompassing workout facility using a combination of state-of-the-art equipment and an all-natural Juice Bar that offers only whole-food ingredients. The new Whole-Food Juice Bar is a designed to help the members of the club achieve their performance and wellness goals by offering complete nutrition exactly when they need it.
After all, nutrition is just as if not more important than exercise. One could argue it’s 80% of the battle. Exercise and nutrition are a team; they work together to help us achieve total fitness. The timing of the nutrients is just as important as the quality, so what a better place but at the YMCA Juice Bar. When a member works out, he or she has a limited time to optimize recovery. If this 30 minute window is missed, then all of the work of exercise cannot be fully realized. Michael realizes the importance of recovery and wants to make sure that proper nutrition is made available to his members immediately following their workout.
The new Juice Bar Cart is now equipped with the most natural whole-food products that can make exactly what their members need when they need it; these include, 100% Crushed Fruit Recovery Shakes and Signature Shakes. In addition to these nutrient dense natural beverages, healthy snacks will be available too, something for everybody, even the kids. All products are free of all artificial ingredients, synthetic sweeteners and trans fats AND they are about 60 - 80% Organic.
They are currently training their staff on proper nutrition and promoting to their members the importance of recovering after exercise as well as eating properly to achieve a better quality of life. A well-trained staff, wholesome natural products, and a full service Juice Bar provider stand behind them in motivating the nation to realizing total fitness. They are very excited to be able to offer to their personal trainers and group fitness personnel the educational components and natural food products that are going to help the members achieve their goals.
The YMCA employed Performance Food Centers (PFC) to serve as their Juice Bar supplier and educator to launch the program. PFC shares this philosophy completely; their credo is “Whole Foods Engineered by Nature.” PFC will work continually behind the scenes to bring new products and educational materials to the members of New Orleans.
Congratulations to Michael and his team for leading the way in providing total fitness to their members, through exercise and nutrition.