Jobs

Description:

POSITION SUMMARY: 

The Director of Annual Giving reports to the Vice President of Development.  The Director of Annual Giving is a key organizational ambassador focused on annual giving fundraising by setting overall direction and strategy for securing our philanthropic funds.  He/she will work with the Vice President of Development, Branch Staff, and volunteers to achieve maximum income growth from annual giving sources.  

ESSENTIAL FUNCTIONS:

Direct the Association’s Annual Giving Campaign efforts.

1. Maximize association capabilities and opportunities to further the mission of the YMCA of Central Kentucky through the annual giving campaign with contact via phone, mail, digital formats and in-person visits.
2. Capitalize on the branches’ capabilities and resources to grow their annual campaigns – particularly revolving around staff, Board and membership giving.  Serve as a consultant to our constituents on fundraising best practices.
3. Coordinate a donor-centered approach to cultivation and stewardship with a focus on annual giving donors with the intent of retaining and increasing their support of the YMCA.

Assist with the annual planning of the executive office’s fundraising initiatives with a focus on developing effective volunteer leadership, volunteer recruitment, donor retention, annual giving campaign growth within each of the various fundraising initiatives.

Lead the implementation and restructure the Association’s annual giving campaign plan and directly coordinate the Association campaign with assistance from the Vice President of Development.

1. Create a plan for the annual campaign that includes branch goals, a strategic campaign calendar, volunteer recruitment tools, training programs, and campaign communication materials.  Will need to work with the marketing department on campaign materials as well as utilizing electronic components to boost campaign efforts.  Must incorporate email blasts and the use of social media.
2. Recruit, train and utilize effective Association Campaign leadership for the annual support campaign to achieve the goals set for the campaign.

Work with management staff on board development, volunteer development, relationship building, annual campaign fundraising and short and long term planning for fundraising efforts. Coordinate and support training of staff and volunteers involved in the annual campaign efforts of the organization as a whole.

Monitor performance of all Association annual campaigns against goals and provide reports on the Association-wide annual campaign activities and results. Produce an annual report of each year’s campaign results with specific metrics for comparison between years and against internal and external standards for annual campaigns.

Maintain ongoing year-round relationships with donors and potential donors and help them fulfill their philanthropic goals through the YMCA.

Make personal visits to leadership annual donors, defined as donors who make gifts in the $500-$1,000 range.

Implement and execute fund raising events with the coordination of YMCA staff and volunteers.

Work with the branch committees to strengthen annual giving fundraising goals and results.

Ensure effective administration of gifts and maintenance of donor records. This includes following established procedures for maintaining database, acknowledging gifts, providing recognition to donors, and pledge reminders.

Work with the Vice President of Development and the Vice President of Marketing and Communications in the development and implementation of marketing and communication strategies and tools that promote the Y’s mission and case for support including website and social media.  Keep track of analytics for the components utilized in the campaign.

Support the efforts of the CEO, Vice President of Development and Board members to cultivate major annual and planned gifts and to steward those donors.

Carry out other duties as assigned.